The Barouch Feature: Social media risk for the tech-savvy executive
When Prime Minister Tony Abbott recently dismissed social media as being no more than “electronic graffiti”, it struck…
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Blogging as a Marketing Strategy for your Business
By Claus Geissendoerfer Nowadays blogging has become a crucial aspect of business marketing strategy, with small and large…
How to resource your digital marketing
If you have decided to up the ante with your digital marketing (which is a great decision to…
Roadblocks – A Nuisance or a Blessing?
Ok, so you stop doing something – you get stuck and can’t move forward. It could go on…
Lost in Cyberspace – How to make your Online Store Stand Out
As a business owner, I have complete and utter faith in the products and services my company provides…
How to make local area marketing work for you
Businesses, big and small, need to go the extra mile to stand out from the crowd. Unless you’ve…
How to learn about your ideal client without leaving your desk
Most marketing experts agree that it is important to understand your ideal client better than you understand yourself.…
The Power of Gaining the “Slight Edge”
Woody Allen once said, “Eighty percent of success is turning up”. Maybe! My observation has been when entrepreneurs…
How to get the most from your marketing dollars
When I first jumped into business, I got really excited about the prospect of having my message being…
Time is the New Currency
Increasingly for entrepreneurs, the most pressing issue in their lives isn’t money, it’s time. Time is the new…